• News (333)
    Campaign (19 May 2020)

    COVID-19: National Lottery ad highlights £600m coronavirus support

    THE NATIONAL LOTTERY has released a campaign to highlight the positive impact its £600m relief fund is having around the country. The ADAM&EVE/DDB-created work features the Youth Sports Trust, Intercultural Youth Scotland, Northern Ireland's Dungannon Multiple Sclerosis Support Group, Brain and Spinal Injury Centre and the South Denbighshire Community Partnership. The projects were launched as part of Camelot's repurposed fund to help those impacted by the coronavirus crisis. The campaign launched during ITV's Good Morning Britain on 19 May and will include 30-second radio edits for each region of the UK. It will be supported by social media and digital activity. VIZEUM handled media planning and buying.

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    Campaign (27 Mar 2020)

    COVID-19: Channel 4 and 39 advertisers show support for NHS with ad break takeover

    CHANNEL 4 partnered with 39 major advertisers to show solidarity and support for the NHS treating those affected by coronavirus. The channel took over the ad break on 26 March at 8pm to showcase workers from the brands across retail, FMCG, banking and other sectors clapping and saying thank you to NHS staff. Channel 4 also ran content across digital and social media platforms featuring some of its most well-known characters clapping. Some of the advertisers involved were AMAZON, BOOTS, ICELAND, JUST EAT, THE NATIONAL LOTTERY and WILKO.

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