• News (45)
    Convenience Store (11 Oct 2018)

    New recyclable packaging for Butcher's dog food

    BUTCHER'S DOG FOOD will remove shrink wrap packaging on its canned dog food to drastically reduce its production of plastic waste. The cans will instead come in 100% recyclable cardboard packaging and will feature the brand's new design identity, released earlier this year to help promote the brand as naturally nourishing. Additionally, Butcher's has introduced an 18-can pack to sit alongside its 6- and 12-pack sizes.

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    PR Week (16 Mar 2018)

    Butcher's hires Mercieca

    BUTCHER'S PET CARE has appointed MERCIECA to manage the PR of its rebrand. Mercieca won the account following a competitive pitch and will deliver a campaign spanning consumer and trade media.

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