• News (145)
    Convenience Store (23 Jan 2018)

    Maryland cookies return to TV screens

    BURTON'S FOOD has announced a new campaign for Maryland Cookies with TV and social media advertising and an in-store activation. The campaign will centre around the question 'What would you do for a Maryland?' to tap into the nation's love for the iconic Maryland cookie, sales of which rose 10% last year.

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    Convenience Store (07 Jun 2017)

    Maryland reveals Thins cookies and pack redesign

    BURTON’S FOOD has revealed a packaging refresh, new pack designs and social media campaign plans for Maryland Cookies as part of large investments in the brand over the next 12 months. The biscuit company will roll out Maryland Thins later this month in a bid to target shoppers aged 25 – 45 who are seeking lighter snacking options. The Thins will be available in two flavours, Milk and Dark Choc Chip, and Salted Caramel. A new modern look for Maryland will roll out throughout the range in June and July and will be reinforced by digital and social media activity and TV advertising to be aired in Q1 2018.

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