• News (193)
    The Drum (26 Oct 2017)

    Burger King is still trolling McDonald’s - now with free Whoppers for clowns

    BURGER KING has taken a dig at its fast food rival MCDONALD’S with a new Halloween promotion promising a free Whopper burger to any of its patrons who come in to the chain dressed as clowns on October 28 between 7pm and 3am. The promo video, 'Very Scary', was developed by Lola MullenLowe Madrid and features a clown uncannily similar to McDonald’s irrepressible mascot, Ronald McDonald.

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    The Drum (19 Oct 2017)

    Burger King wallops Whoppers for anti-bullying social experiment

    BURGER KING has conducted a social experiment designed to galvanize people into standing up to bullying. Child actors stage a mock fight in front of shocked patrons, whose reactions were caught on camera as they witnessed a schoolboy being bullied by his friends. The chain also unleashed an actor, dressed as an employee, who randomly mashed unsuspecting customers’ burgers. The results hammer home the brand's point: 95 per cent of customers reported their badly beaten bun to staff, but only 12 per cent intervened to stop the bullying.

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