• News (197)
    Campaign (15 Oct 2018)

    Burger King "Act of history" by Bartle Bogle Hegarty

    BURGER KING's latest ad for the Crispy Chicken Burger documents a 'moment in history' with an ordinary person from East London. The star of the ad was found following a competition which offered the winner £20,000 for starring in the spot. He tries the new burger and nonchalantly declares it good food, to stunned and wondrous reactions from onlooking staff. It was created by BBH.

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    The Drum (10 Sep 2018)

    Burger King reveals first work after surprise appointment of BBH London as creative agency

    BURGER KING has handed its creative account to BBH without pitch following the appointment of a new management team in light of its acquisition by private equity firm Bridgepoint. The agency will work to reposition the brand in the UK, covering the entire customer journey and brand experience. Its first ad for the fast food chain is entitled 'The Opportunity You Haven't Been Waiting For', and sees Burger King CEO Alasdair Murdoch detailing its search for someone to try its Crispy Chicken burger in exchange for £20k. 

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