• News (191)
    The Drum (02 Jun 2017)

    Burger King ‘abdicates’ title in wake of row with Belgium’s royal family

    BURGER KING has removed the 'king' from its name after losing out in a competition with King Phillipe of Belguim. In a stunt that marks the first of its fast food outlets opening in the country this month, Burger King asked the public to pick whether they thought King Phillipe or a Whopper burger was the king. After the Belgian monarch won by a slight majority of 51% to 49% Burger King decided to take away its regal title from its logo.

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    Exclusive (22 Feb 2017)

    BURGER KING has promoted Renato Rossi to the role of vice president - marketing.