• News (136)
    Retail Gazette (07 Jan 2019)

    Burberry unveils first-ever Chinese New Year campaign

    BURBERRY has created its first Chinese New Year campaign to attract the growing market of Chinese luxury shoppers. The ads focus on celebrating family and relationships, and feature Chinese ambassadors for the fashion brand. Burberry has already enjoyed increased sales in China itself and from Chinese tourists visiting the UK.

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    Fashion United (21 Dec 2018)

    Burberry announces Calvin Klein’s Rod Manley as Chief Marketing Officer

    BURBERRY has poached Rod Manley from fellow fashion brand CALVIN KLEIN to be its chief marketing officer. Manley starts his new role on 1 January. He will lead the marketing, communications and creative media departments and reports to Burberry chief executive Marco Gobbetti.

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