• News (116)
    Campaign (05 Apr 2017)

    Burberry agrees £180m beauty partnership with Coty

    COTY has agreed a £180m deal to manage BURBERRY’S fragrances and cosmetic brands. Starting in October, Coty will pay £130m for the ten-year license and buy roughly £50m in stock after completion of the deal. As part of the agreement, Coty will develop, manufacture and distribute the full range of Burberry Beauty products globally. The Burberry Beauty business will be managed within Coty’s Luxury division, based in Paris.

     

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    Campaign (05 Apr 2017)

    Burberry draws inspiration from London and brand heritage for men's fragrance launch

    BURBERRY has drawn on brand heritage in its new ad campaign for male fragrance Mr Burberry, fronted by actor Josh Whitehouse. The refreshed scent uses a bottle designed in reverence to the black Heritage Trench Coat invented by founder Thomas Burberry over 100 years ago.

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