• News (2)
    Campaign (31 Mar 2017)

    Why Bugaboo is no longer just for babies

    BUGABOO has introduced its first global brand campaign to help it break into the luggage industry. The 90-second 'Move Feely' ad shows a woman navigating New York City with ease due to her three-wheel Bugaboo Boxer luggage. The modular luggage system is pushed rather than pulled along in order to ease mobility. The campaign launched in cinema and with online pre-roll ads. Shorted ads will focus on the functional features of the product and will launch later in the year. 

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    PR Week (10 Jun 2005)

    BUGABOO, the pushchair maker, has hired IDEAS NETWORK to handle its PR in the UKas it gears up to launch two new products in September.