• News (1044)
    SportsPro (17 Jan 2020)

    NHL secures BT Sport UK rights deal

    BT SPORT has agreed a UK rights deal with the National Hockey League to show up to two matches per week from the competition through the 2020/21 season. PREMIER SPORTS had exclusive rights to the NHL in the UK and will continue to air its allotted 15 NHL live matches per week. It struck a sub-licensing agreement with BT to broaden the league's reach. Premier Sports has the rights to large portion of play-off matches and the Stanley Cup finals, while BT will show one live Stanley Cup finals match exclusively.

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    Campaign (13 Jan 2020)

    BT joins growing number of brands sponsoring esports teams

    BT has signed a multi-year sponsorship agreement with UK-based esports team Excel Esports. The professional gaming team has been officially renamed BT Excel and will feature the logo on their kits. The firm will also provide connectivity and infrastructure in their Twickenham headquarters to help them train. 

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