• News (973)
    Campaign (03 Nov 2017)

    BT moves £160m media account to Essence

    BT is to move its £160m media planning and buying business to ESSENCE in January. WPP sister agency MAXUS is the incumbent. 

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    Campaign (02 Nov 2017)

    Direct Line for Business snatches Claire Sadler from BT

    DIRECT LINE FOR BUSINESS has appointed BT's group brand director Claire Sadler to the role of marketing director. At Direct Line, she will oversee all marketing activity including the next phase of the 'Winston Wolf' campaign. She will also lead the brand's new personalised SME propositions following its first launch into the hair and beauty sector. 

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