• News (955)
    Campaign (15 Jun 2017)

    Second BT Ryan Reynolds ad banned as internet advertising row deepens

    BT has had another advert starring US film star Ryan Reynolds banned by the ASA for misleading viewers with the claim that it has 'the UK's most powerful Wi-Fi signal'. Four ads for the BT Smart Hub were banned including a TV spot starring Reynolds which demonstrated the distance consumers could go while still having Wi-Fi access, and a radio spot in which the actor claimed the signal could 'reach the length of 12 London buses'. The ad received 61 complaints including from BT competitors VIRGIN MEDIA, TALKTALK and SKY. The ASA decided that the 'most powerful Wi-Fi' claim would be interpreted by customers as a whole-of-market comparison and not just between major broadband providers against which the SmartHub was tested by BT.

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    Campaign (05 Jun 2017)

    Snapchat brings Spectacles to Europe and signs deal with BT Sport

    BT SPORT has signed a deal with Snapchat which will see the app produce Our Stories clips for the semi-finals and final of the UEFA Champions League. Alongside this, Snapchat has also announced it will begin selling its Spectacles for the first time in Europe via dedicated vending machines and online. 

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