• News (1030)
    The Drum (12 Aug 2019)

    Just Eat's funny idents for BT Sport lip sync football commentary with takeaway musings

    JUST EAT has rolled out a series of idents as part of its sponsorship of BT SPORT. Created by MCCANN, the ads mimic YouTube sensation 'Bad Lip Reading' and see clips of sports presenters dubbed over with musings about fast food. Six idents will run on broadcast and online throughout the Premier League and Europa League season.

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    The Drum (01 Aug 2019)

    BT Sport AI 'scripts' the next Premier League season to prove football is unpredictable

    BT SPORT has worked with data scientists, and real-time sports analysts Squawka and Opta to predict the positions of the 20 PREMIER LEAGUE clubs to prove that football is unpredictable. BT Sport presenters and pundits including Gary Lineker and Rio Ferdinand will be joined by players like Declan Rice and Marcus Rashford to see whether reality will follow the script. The script is available for fans to read online and 100,000 shortened versions will be given out in partnership with THE METRO at train stations across the country. The campaign will be supported by outdoor, print and online activity that will look to set out to bring to life the jeopardy and excitement of the unscripted nature of football. WUNDERMAN THOMPSON created the campaign with media planning & buying handled by ESSENCE and PR by PITCH MARKETING GROUP.

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