• News (994)
    Campaign (11 Jun 2018)

    BT is dancing to New Order in launch ad for BT Plus

    BT has revealed the debut campaign for its new BT Plus plan. The ad showcases the plan's fibre broadband and 4G services as it follows a woman streaming music on her laptop before going out. She shuts her laptop and the music seamlessly changes to become the soundtrack of the ad, and it is revealed at the end that she was still streaming the music on her phone. It was created by AMV BBDO with media handled by ESSENCE.

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    Campaign (08 Jun 2018)

    Gavin Patterson, the marketer who made it to the top, to exit BT

    BT GROUP's chief executive Gavin Patterson is stepping down later this year. He will remain in the position until a successor is found.

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