• News (648)
    The Drum (06 Nov 2017)

    Manchester City secures Gatorade as official sports nutrition partner

    MANCHESTER CITY FC has signed up GATORADE as its official sports nutrition partner. The deal will see researchers from both parties come together to help power players through training and matches. Gatorade will also appear on boards and branding at the football club's home stadium. 

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    Campaign (21 Jul 2017)

    101 creates 'Lemons over history' for R White's

    BRITVIC has revealed R White's return to advertising for the first time - excluding some brief promotion of R White’s ice lollies in 2012 - since the 1970s spot of the secret lemonade drinker. The print executions, created by 101, feature old black-and-white photographs with bold headlines and colourful images of cans that mock their own heritage and focus on the modern product. The work will break on 31 July and promotes three new flavours.

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