• News (651)
    Convenience Store (13 Feb 2018)

    School-compliant Juiced range joins Fruit Shoot portfolio

    BRITVIC has announced a new addition to its Robinsons Fruit Shoot range, Juiced, which will be rolled out alongside a brand redesign aimed at increasing consumer trust. The new product contains a 50/50 blend of juice and water and uses 100% naturally sourced ingredients, and the new packaging will highlight this, with prominent 'made with real fruit' and 'no added sugar' messages.

    Read Full Article

    Campaign (22 Jan 2018)

    Robinsons trumpets 'adult squash' Fruit Creations in debut Saatchis campaign

    ROBINSONS' humorous new campaign from SAATCHI & SAATCHI features a 'child squash expert' boldly telling grown-ups in court rooms and board meetings about its new Fruit Creations line. Since the launch last November, it's been used to re-position squash as a product for adults as well as kids, making the doubled fruit content of Robinsons Fruit Creations a key part of the campaign. The 40-second spot is the first ad from Saatchi & Saatchi since it won the account last year. M/SIX handled media.

    Read Full Article