• News (668)
    Convenience Store (27 Nov 2018)

    Pepsi Max returns to TV with festive advert

    PEPSI MAX has announced a new Christmas TV advert. The spot follows on from the success of a similar campaign last year and encourages consumers to 'try a new tradition'. Pepsi is hoping to drive its taste credentials with the campaign which will focus on its cherry and ginger variants. It debuted on 15 November and will appear for 6 weeks with supporting in-store, outdoor, sampling, digital and PR activity.

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    Marketing Communication News (21 Nov 2018)

    Britvic adds BrandOpus to its global agency roster

    BRITVIC has appointed BrandOpus to its brand design agency roster following a competitive pitch. The agency will begin by handling brand strategy, visual identity and architecture, and packaging design and development for premium sparkling soft drink Thomas & Evans.

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