• News (647)
    Campaign (21 Jul 2017)

    101 creates 'Lemons over history' for R White's

    BRITVIC has revealed R White's return to advertising for the first time - excluding some brief promotion of R White’s ice lollies in 2012 - since the 1970s spot of the secret lemonade drinker. The print executions, created by 101, feature old black-and-white photographs with bold headlines and colourful images of cans that mock their own heritage and focus on the modern product. The work will break on 31 July and promotes three new flavours.

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    Convenience Store (21 Jul 2017)

    Britvic reveals £3.5m Robinsons Refresh’d campaign

    BRITVIC has announced a new £3.5m TV, OOH, digital, social and sampling activity campaign to support its newly launched Robinsons Refresh’d range. 30 and 20-second TV spots featuring a bouncing drinking straw will aim to drive mass awareness of the new launch and will be supported by roadside and digital six sheets outdoor advertising. 190,000 bottles of Robinsons Refresh’d will be sampled in 10 cities nationwide. Social engagement via FACEBOOK, Instagram and VOD will also support the campaign, while a SPOTIFY functionality hub targeting 25-35-year-olds will allow users to refresh their music.

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