• News (124)
    The Drum (06 Jan 2017)

    Bupa UK underpins new 'For Living' positioning with joyful TV push

    BUPA UK has released its latest campaign meant to shift perceptions of the brand with its new ‘Bupa’s for Living’ messaging. ‘For Living’ follows a recovered cancer patient as she dances for joy to Pain in my Heart by Helene Smith. The spot by WCRS will run in 30 and 60-second formats across TV, cinema and video-on-demand and is supported by DRTV and radio work.

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    The Drum (08 Apr 2016)

    BUPA UK has teamed up with indie rock band The Futureheads for their ‘Body as a Band’ campaign meant to raise awareness of its new health assessments. The interactive music video for the band’s 2010 tune ‘Heartbeat Song’ was created by WCRS, and changes based on the user’s answers to a health quiz. The quiz allows users to see how their health is performing by answering four health-related questions. The band members, who each represent a different body part, then react in a variety of ways determined by the user’s answers. In partnership with Mashable, the campaign will run for 8 weeks, supported by social media, digital and blogger outreach activity.