• News (142)
    Exclusive (16 Nov 2018)

    BUPA has promoted Joanne Hudson to the role of global head of internal communications.

    Prolific North (07 Nov 2018)

    Emotional scenes as One delivers TV ad for Bupa

    BUPA is encouraging people to take up its health insurance offering in a 30-second direct response TV ad created by ONE. The spot begins with a woman being driven to hospital by her partner before ending with the car arriving at a mountain summit and the woman celebrating being back doing the things she loves. It promotes Bupa health service which includes 'direct access to expert advice' and 'fast access to treatment'. One also developed web assets, digital display, clinic POS and emails for the campaign. 

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