• News (148)
    Campaign (13 Jan 2020)

    Bupa aims to challenge 'normal' in mental-health campaign

    BUPA has launched a 60-second spot that suggests there are over seven billion versions of 'normal' when it comes to mental health; one for every person. Created by MULLENLOWE LONDON, the spot depicts a diverse range of people struggling to understand if their mental health is normal. It includes a young man who doesn't cry at a funeral, a woman who doesn't want to get out of bed, and a mother feeling nothing whilst breastfeeding her child. 30- and 60-second versions of the ad will run on TV, supported by VOD and cinema activity throughout January. Bupa is also launching a Mental Health Hub online, providing guidance for people to improve their mental health and to help others. WAVEMAKER handled media planning and buying for the campaign. 

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    Campaign (21 Jun 2019)

    Bupa appoints MullenLowe London to create mental-health campaign

    BUPA has hired MULLENLOWE LONDON to work on a new project that will promote the company's mental health services. The agency beat HAVAS LONDON and PABLO in a pitch, although the appointment will not affect the brand's 20-year relationship with ENGINE, which holds the main advertising account.

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