• News (2)
    Campaign (17 Aug 2004)

    TARTAN FILMS has developed a marketing strategy to promote the forthcoming cinema release of Super Size Me, a documentary by Morgan Spurlock, in which he restricts his diet to fast food for a month to discover its affect on his health. The push will include outdoor and radio advertising plus guerrilla activity at shopping malls. The film distributor, which is co-promoting the film with the BRITISH HEART FOUNDATION, THE BRITISH MEDICAL ASSOCIATION and SUSTAIN, is also considering launching a TV ad campaign.

    Marketing Week (26 Aug 1999)

    THE BRITISH MEDICAL ASSOCIATION is looking for an agency to develop an ad campaign aimed at building support for the proposed industrial action of junior doctors over working conditions.