• News (154)
    The Drum (20 Dec 2018)

    British Heart Foundation sends chocolate packing in 'Dechox' fundraising campaign

    THE BRITISH HEART FOUNDATION has launched its annual 'Dechox' campaign. The initiative encourages people to gain sponsorship for giving up chocolate after Christmas, with the proceeds funding the charity's research. Wax/On has created a 40-second ad that promotes the campaign, running under the strapline 'Send Chocolate Packing', and sees animated chocolate products enjoying an all-inclusive holiday. It will run from Boxing Day on all major channels and across TV and social throughout January. MC&C handled media for the campaign. 

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    Exclusive (14 Dec 2018)

    THE BRITISH HEART FOUNDATION has hired Patrick Pringle as media manager.