• News (138)
    Campaign (01 Feb 2017)

    British Heart Foundation "Wedding" by MullenLowe London

    THE BRITISH HEART FOUNDATION has released a new ad with an emotional twist to drive home the devastating impact of heart disease. 'Wedding' opens with a bridesmaid talking about how lovely her sister's wedding will be. Whilst the young woman celebrates the big day with her family, she falls to the floor as the result of a sudden heart attack. MULLENLOWE LONDON provided creative while PHD handled media. The campaign also includes a take over in THE SUN

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    The Drum (19 Oct 2016)

    British Heart Foundation puts Twitter's like button at the centre of clever 'Restart A Heart Day' campaign

    THE BRITISH HEART FOUNDATION has co-opted Twitter’s heart-shaped 'like' button for its latest campaign. Drawing attention to Restart a Heart Day, the charity is utilising Twitter’s autoreply function to engage users in the cause. A tweet from the official BFH account asks users to imagine they are going into cardiac arrest and to use the heart-shaped ‘like’ button to find out what happens to them next. 90% of users will receive an automatic response telling them they did not survive the imaginary scenario, based on statistics that less than one in 10 people pull through an out-of-hospital cardiac arrest due to a lack of bystanders skilled in resuscitation. Restart a Heart Day will involve a collaboration between BHF, ST JOHN’S AMBULANCE SERVICE, BRITISH RED CROSS, the UK Resuscitation Council, Yorkshire Ambulance Service and emergency services across the country, which will see more than 100,000 people receive CPR training in schools and community groups.

     

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