• News (227)
    The Drum (17 Jun 2019)

    British Gas: Share That You Care by Ogilvy UK

    BRITISH GAS has launched a new campaign which highlights the struggles of unpaid carers. A three-and-a-half-minute film, created by OGILVY UK, uses a split screen to see a carer and their friend's responses to the same questions given in separate interviews. The friends are then shown the footage of the carers' interviews, showing how the way they present themselves on the outside differs from how they are coping on the inside. The work runs under the hashtag ''#ShareThatYouCare'. 

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    Campaign (17 May 2019)

    Interpublic eliminated from Centrica pitch

    BRITISH GAS and HIVE owner Centrica has eliminated the McCann Worldgroup-led team from the pitch for its global integrated business. A team from Publicis Groupe will now enter a shootout against a group comprising of WUNDERMAN THOMPSON and incumbent agencies THE&PARTNERSHIP and MEDIACOM. The process is being run by ID Comms.

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