• News (1033)
    The Drum (07 Aug 2017)

    Channel 4 promos its Great British Bake Off reboot with a chorus of singing baked goods

    CHANNEL FOUR has released a trailer to raise excitement around the upcoming Great British Bake Off series. It is the first of the TV series broadcast since the show moved over from the BBC. The 60-second stop motion ad, the brainchild of 4Creative, sees baking ingredients singing along to a rendition of 'We all stand together'. The ad aired during the Women's Euro 2017 semi-final on 3 August. 

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    The Drum (07 Aug 2017)

    BBC and Microsoft partner to develop experimental iPlayer service capable of identifying users by their voices

    THE BBC is working with MICROSOFT as it aims to develop a next generation iPlayer streaming service that could harness voice data to offer a more personalised service. The BBC is hoping to utilise voice data to work out who is watching the iPlayer and will aim to suggest suitable programmes to watch based on viewer's voices.

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