• News (1057)
    Campaign (14 Mar 2018)

    BBC recruits Virgin Media's Kerris Bright to create 'more personal' audience relationships

    THE BBC has appointed VIRGIN MEDIA's chief marketing officer Kerris Bright to the newly-created role of chief customer officer. She will report to deputy director-general Anne Bulford and be tasked with developing a closer relationship between the broadcaster and consumers, with a particular focus on licence fee payers and those signing in to BBC services. Bright joins in the summer.

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    The Drum (12 Mar 2018)

    BBC Three celebrates individuality with 'Perfect Day' refresh

    BBC THREE has marked its two-year online-only anniversary with a short film. The spot features people that have starred in its programming and showcases the many individual perfect days the channel celebrates. These include a man who lost his legs whose perfect day is being in water where he feels free, and a women with vitiligo whose perfect day is going out without make up on. The ad was created in-house and is set to a rendition of 'Perfect Day' by Lou Reed. 

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