• News (100)
    The Guardian (29 Jul 2016)

    BP sparks campaigners' fury with new arts sponsorship deals

    BP has announced a £7.5m renewal of sponsorship deals with THE BRITISH MUSEUM, the NATIONAL PORTRAIT GALLERY, the ROYAL SHAKESPEARE COMPANY and the ROYAL OPERA HOUSE. The current agreements will last for the next five years.

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    Campaign (27 Jul 2016)

    BP "Mother" by PSONA Films

    BP has rolled out a new ad starring Jessica Ennis-Hill, the Olympic champion Heptathlete. ‘Mother’ by PSONA shows Ennis-Hill as an athlete as well as a new mum. She talks about her self-doubt after she came back to the sport only a year after giving birth, and her steadfast dedication that kept her going even when she worried about her own abilities. The next ad in BP’s Olympic campaign will star World Champion cyclist Lizzie Armitstead.

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