• News (49)
    Marketing Communication News (17 Jan 2019)

    Boots Opticians Encourages Everyone to Find Their Feel Good Frames in New Campaign

    BOOTS OPTICIANS has launched a 30-second spot which encourages consumers to find their 'feel good frames'. Created by OGILVY UK and launched on CHANNEL FOUR, the colourful ad uses a split screen in which the bottom half shows someone wearing a pair of glasses and the top half acts as a metaphor for their feel good emotions, featuring peacock feathers, balloons and sunflowers. It comes after research that found 35-50 year olds that have never worn glasses are inclined to put off visiting the opticians because they are unsure how glasses will affect how they look and feel. The integrated campaign will run across TV, print, social, digital, in-store, PR and influencer marketing. MEDIACOM handled media for the campaign. 

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    Exclusive (09 Aug 2018)

    BOOTS OPTICIANS has promoted Lisa Single to the role of assistant social media manager for brand partnerships.