• News (50)
    Campaign (10 Jan 2020)

    Boots Opticians "They're Boots darling" by Ogilvy

    BOOTS OPTICIANS has released a 30-second ad showcasing its fashionable but affordable eyewear. Created by OGILVY, the ad depicts people wearing high fashion outfits complete with Boots glasses prancing around a mansion and doing pretentious things. At the end of the ad one model reveals where she got her glasses from and that they only cost £40. The campaign will run across TV, outdoor and print.

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    Marketing Communication News (17 Jan 2019)

    Boots Opticians Encourages Everyone to Find Their Feel Good Frames in New Campaign

    BOOTS OPTICIANS has launched a 30-second spot which encourages consumers to find their 'feel good frames'. Created by OGILVY UK and launched on CHANNEL FOUR, the colourful ad uses a split screen in which the bottom half shows someone wearing a pair of glasses and the top half acts as a metaphor for their feel good emotions, featuring peacock feathers, balloons and sunflowers. It comes after research that found 35-50 year olds that have never worn glasses are inclined to put off visiting the opticians because they are unsure how glasses will affect how they look and feel. The integrated campaign will run across TV, print, social, digital, in-store, PR and influencer marketing. MEDIACOM handled media for the campaign. 

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