• News (46)
    Internet (28 Nov 2016)

    Kelly Hoppen MBE debuts eyewear collection

    BOOTS OPTICIANS has announced a new line of eyewear designed by British interior designer Kelly Hoppen MBE. Her first eyewear collection includes 12 pieces inspired by neutrals.

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    Campaign (29 Oct 2015)

    BOOTS OPTICIANS has had a print ad for Boots Protect Plus Blue lenses banned for supplying misleading information. The text claimed that blue light from various sources such as smartphones, LED TVs and energy-saving light bulbs can damage eyesight. The ads promoted its lenses as being able to filter out the harmful light and lessen eye strain. The ASA ruled that Boots did not have enough evidence to substantiate claims and should remove the misleading ad.