• News (23)
    The Drum (27 Nov 2019)

    United flies to a galaxy far, far away with Star Wars-themed campaign

    UNITED AIRLINES has launched a Star Wars-themed campaign as part of its partnership with DISNEY. 'Wing Skywalker' by MCGARRYBOWEN sees a United ramp employee doing her real job, then enters a dream sequence where she finds herself in the Star Wars universe, trading her batons for light sabres and somersaulting over a speeding vehicle. The ad ends showing the Star Wars-themed BOEING 737-800 with the tag 'Fly the friendly galaxy'. The campaign will be supported by OOH in prominent spots and airport terminals, featuring messaging with Star Wars characters and spacecraft. There will also be digital ads and social placements.

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    Breaking Travel News (04 Nov 2019)

    United Airlines announces Star Wars partnership

    UNITED AIRLINES has partnered with Star Wars: The Rise of Skywalker for a number of experiences and promotions on its flights. The airline has unveiled a Star Wars-themed paint design on one of its BOEING 737-800 and has re-designed its on board experience to celebrate the movie. United also launched its latest in-flight safety demonstration video featuring characters from the new film. Customers will be greeted with Star Wars-themed music during the boarding process and distribute commemorative pins throughout December ahead of the film's release. People will also be able to track United's Star Wars aircraft on FlightAware which will appear on maps as the X-Wing starship.

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