• News (5)
    Marketing (01 May 2013)

    STELLA ARTOIS has announced it is to sponsor a host of glamorous summer events this year. The lager brand is sponsoring the BNP PARIBAS Tennis Classic, the Mint Polo in the Park, Taste Festival in Regent’s Park, the Cannes Film Festival and Manchester’s outdoor film festival Screenfields. Its advertising technique will continue to focus on the serve and the chalice glass.

    Marketing (19 Nov 2010)

    BNP PARIBAS is to roll out its first global corporate advertising campaign, which will span TV, print, outdoor and digital activity in all international markets except France. Based around the bank’s slogan ‘Keep reaching’, the campaign, breaking this month, will promote the brand as a source of encouragement and support in everyday life.