• News (305)
    Other (16 Feb 2018)

    Mini UK appoints David George as new director

    MINI has appointed David George as its new director for the UK & Ireland.

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    Campaign (15 Feb 2018)

    Mini Electric appoints Droga5 London for global ad launch

    MINI has handed its global advertising account to DROGA5 following a competitive pitch. The agency triumphed against ANOMALY, We Are Pi and Jung von Matt. As a result, Droga5 is stepping down from the VOLKSWAGEN roster. Droga5 has been tasked to develop the communications campaign that leads to the launch of the Mini Electric in 2020.

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