• News (322)
    Campaign (16 Sep 2019)

    Mini invites Goodwood Revival attendees to recreate 1950s ad

    MINI ran an experience at GOODWOOD REVIVAL that celebrated the brands 60-year history. The event invited fans to engage with its new electric model and a classic mini in a 1960s British popular culture setting. Visitors were encouraged to recreate an ad for a 1959 Austin 7 and received a polaroid and digital copy of their photo to be shared on social media. TRO delivered the experience. 

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    Campaign (12 Aug 2019)

    Yorgos Lanthimos directs surreal short film for Mini

    MINI ELECTRIC has launched a short film in its first campaign by DROGA5. Directed by Yorgos Lanthimos, the 12-minute film entitled 'Nimic' centres around a professional cellist's life-changing encounter on the subway. It premiered at the Locarno Film Festival in Switzerland.

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