• News (296)
    The Drum (23 Nov 2017)

    BMW first brand to trial Snapchat’s ‘try-before-you-buy’ AR lens

    BMW has been the first brand to utilise Snapchat's 'try before you buy' AR lens. Potential buyers will be able to see how its cars will look in the real world before purchasing. The brand's X2 model will be the star of the initiative and will allow customers to view it as they would in a showroom, change its colour and move it around for different views. The move hopes to attract a younger audience to the brand. 

    Read Full Article

    Campaign (21 Nov 2017)

    Sky, Shell and BMW collaborate on a documentary series about football

    SKY MEDIA has teamed up with SHELL and BMW to produce a series of short videos following Soccer AM's Adam Smith to see if he has what it takes to be a professional footballer. The aim of 'Drive to perform' is to highlight the importance of the right tools for athletes and cars. Throughout the series, Smith will be driving professionals in the new BMW M5 whilst seeking advice on how to perform at the top of his game. Viewers are being encouraged to enter a social media competition by uploading photos and videos sharing their proudest moments in sport. The videos will be supported on the SKY SPORTS and SKY NEWS websites with ads running across Sky TV, VOD and social media channels. By running the TV ad through the SKY ADSMART platform, BMW and Shell can deliver tailored content to a relevant, affluent audience.

    Read Full Article