• News (288)
    The Drum (17 May 2017)

    BMW takes elevator pitches at 100mph in promo for 5 Series

    BMW’S latest ad for the newest model in its 5 Series, the M550i Sedan, sees the brand challenge budding entrepreneurs to pitch their ideas on a closed race track. ‘BMW Hot Lap Pitch’, created by KBS ALBION, sees nine emerging entrepreneurs pitch their business ideas to established venture capitalists while speeding round a racetrack at up to 100mph in the new model. The campaign aims to show the brand’s desire for innovation and how business, particularly involving startups, can be done anywhere.

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    The Drum (26 Apr 2017)

    BMW Telegraph ad banned for championing speed and encouraging irresponsible driving

    BMW’s print ad for the BMW 760LI XDRIVE model has been banned by the ADVERTISING STANDARDS AUTHORITY for promoting speed and irresponsible driving. Featured in THE TELEGRAPH MAGAZINE in January, the print campaign contained the strapline ‘Luxury Just Lost its Manners’ and details on the vehicles power that the ASA deemed reckless.

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