• News (308)
    Marketing Week (15 May 2018)

    Maserati revs up the competition with BMW and Audi with first UK TV ads

    MASERATI has rolled out its first TV campaign in the hopes of winning business from competitors BMW and Audi. The ad highlights the luxury and exclusive style of the brand to encourage affluent consumers to purchase now and attract potential buyers who could afford a luxury car in a few years time. The campaign features the Levante model which is priced from £56,690. Media for the campaign was handled by STARCOM.

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    The Drum (18 Apr 2018)

    Mini Means Power campaign challenges gender stereotypes

    MINI has launched a new campaign to try and entice more men to the brand. A 60-second spot, voiced by American Football League coach Craig Parkinson, includes black and white footage of American football accompanied with words describing the Mini's qualities. The ad was created by Serviceplan Poland and Mini's in-house media content division Media Ready.

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