• News (270)
    The Drum (26 Apr 2017)

    BMW Telegraph ad banned for championing speed and encouraging irresponsible driving

    BMW’s print ad for the BMW 760LI XDRIVE model has been banned by the ADVERTISING STANDARDS AUTHORITY for promoting speed and irresponsible driving. Featured in THE TELEGRAPH MAGAZINE in January, the print campaign contained the strapline ‘Luxury Just Lost its Manners’ and details on the vehicles power that the ASA deemed reckless.

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    Exclusive (17 Jan 2017)

    BMW has promoted Franziska Dirrheimer to the role of brand communications manager.