• News (8)
    Campaign (05 Oct 2018)

    Hearts & Science UK wins Betsson as first European client

    HEARTS & SCIENCE has been hired by BETSSON to handle its global media strategy, programmatic and media buying following a competitive review. Betsson is Hearts & Science's first pan-European client and the brief includes programmatic in nine countries including Sweden, Denmark, Finland, Germany, Italy, the Netherlands, Norway, Peru and Spain. The agency will also handle above-the-line media buying in Denmark, Italy, Norway and Spain. IPG Mediabrands will look after media buying in Sweden.

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    Campaign (12 Jan 2018)

    Betsafe pits Man City against Saracens in battle of the ball games

    BETSAFE is aiming to establish once and for all which sport involves greater skill, football or rugby, in a video content series featuring superstars from MANCHESTER CITY and Saracens. 'Overcome the odds' by Betsafe with Fuse and PRETTYGREEN sees players from the Premier League leaders and European Rugby champions take place in a series of challenges. Episode 1 sees footballers Sergio Aguero, Fernandinho, Danilo and Nicolas Otamendi attempting to control an array of balls thrown by former City keeper Shay Given from a high distance. Future episodes to be released include taking shots at goal in the face of a wind machine and catching balls through a wall of smoke.

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