• News (29)
    PR Week (13 Aug 2019)

    London agency wins national healthcare and pet charity briefs

    SUE RYDER and BLUE CROSS have appointed THE PHA GROUP to drive awareness campaigns. Together with Sue-Ryder's in-house press team, the agency will deliver a series of campaigns that highlight the focuses of the charity. As for Blue Cross, the campaign will reach existing and potential new pet owners. It will help position the charity as a leading authority on pet issues and welfare.

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    Campaign (30 Oct 2018)

    Dare creates Tinder-style app to help rehome black cats

    DARE has created a Tinder-style app that matches people with rescue cats that need a home. The 'This is Scare' app, developed in time for Halloween, is designed to boost the adoption of black cats which are rescued less due to long-standing superstitions. When swiping through the cats, users will come across a black cat called Scare, and then enter into conversation with a cat-bot which will encourage them to adopt a black cat or donate money via a VIRGIN MONEY giving page. The proceeds raised will be split between CATS PROTECTION, BATTERSEA DOGS & CATS HOME, and BLUE CROSS

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