• News (45)
    PR Week (11 Mar 2020)

    Bic brings on MWWPR as global comms AOR

    BIC has hired MWWPR as its global agency of record as it looks to centralise its comms functions. The appointment comes following a competitive pitch involving seven agencies, with two in the final round. MWWPR, which began work on the account in January, has signed a one-year contract but the brand hopes to make it a long-term relationship. Bic's paid media is handled by the marketing department. The brand has product and program launches planned for this year, including a new product line connected to its partnership with AMAZON

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    The Drum (24 May 2019)

    20ten Creative wins pen brand Bic as new client

    BIC has appointed 20ten Creative to oversee innovative and creative design as well as POS outputs. The partnership will kick off with the brand's Back-to-School season. 

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