• News (837)
    Campaign (12 Apr 2019)

    Coca-Cola stages Premier League trophy tour

    COCA-COLA is offering fans the chance to have their photograph taken with the PREMIER LEAGUE trophy and take part in football-themed experiences with the launch of the Official Coca-Cola Premier League Trophy Tour. The tour takes place on a purpose-built double decker bus and features a stage, DJ booth and a FIFA gaming floor where fans can with match tickets and Premier League experiences. Fans can also take part in a 'Take the mic' commentary experience where they can relive historic moments of the Premier League. The tour is visiting six cities, having already visited Liverpool, Newcastle, Cardiff and Dublin. The bus is also visiting Manchester on 20 April and London on 27 April. M&C SAATCHI SPORT & ENTERTAINMENT delivered the activation.

    Read Full Article

    Campaign (11 Apr 2019)

    Coca-Cola partners Channel 4 for women's football show

    COCA-COLA has partnered with CHANNEL FOUR to create Women's Football World, a weekly TV show hosted by Clare Balding. The show will see Balding present from a different women's club stadium or training ground each week and will feature action from multiple international competitions including England's Women's Super League, the UEFA Champions League and the top leagues from the US, Germany, Italy and France.

    Channel Four will also create short-form content for All 4, as well as social and digital platforms led by freestyle footballer Liv Cooke, with the aim of building a women's football community.

    Read Full Article