• News (815)
    The Grocer (19 Sep 2018)

    Schweppes to launch its 1783 mixer range in cans

    SCHWEPPES' premium mixer range 1783 is set to be rolled out to cans. The range includes golden ginger ale, light tonic, crisp tonic, quenching cucumber and Muscovado variants. Muscovado was launched earlier this year as part of the drinks brand's plans to capitalise on the growing popularity of premium whisky and rum.

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    Campaign (14 Sep 2018)

    Coke signs Premier League sponsorship deal in first-ever cross-product commercial partnership

    COCA-COLA has signed its first-ever sponsorship deal with the Premier League. The soft drinks giant signed a three-and-a-half-year deal which will start in January 2019 and announced the deal with a 20-second teaser video. Coca-Cola will use activations rather than big ads to promotes its array of soft drinks. The Premier League's deal with Coke is its seventh and final category sponsorship.

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