• News (855)
    The Drum (10 Sep 2019)

    Diet Coke ‘You Do You' campaign anchors the future of brand to 'lit' cultural trends

    DIET COKE has launched a 30-second spot that sees two elderly ladies enjoying a Tinder-style app. The ad is part of a multi-million pound UK and Ireland campaign titled 'You Do You' created by WIEDEN & KENNEDY that aims to tap into popular culture. It supports the launch of limited edition packaging with designs including phrases such as 'it's lit', and 'can't even'. The TV spot will be supported by OOH and digital activity. 

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    The Drum (09 Sep 2019)

    Coca-Cola extends 32-year Euro 2020 sponsorship

    COCA-COLA is to sponsor the 2020 UEFA Euros tournament, touring 12 European cities for the first time. The drinks giant can market its sparkling beverages, sports drinks, water, ready-to-drink coffee and fruit-based drinks, with low and sugar-free options to football fans and prospective customers in Amsterdam, Baku, Bilbao, Bucharest, Budapest, Copenhagen, Dublin, Glasgow, London, Munich, Rome and Saint Petersburg. Coca-Cola has sponsored the tournament since 1988. 

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