• News (826)
    Campaign (14 Dec 2018)

    Coca-Cola appoints new GB marketing director

    COCA-COLA has appointed Paul Grace to the position of GB marketing director. He joins from CCEP and replaces Aedamar Howlett who was promoted to a European role at Coke. Grace will be responsible for marketing strategy and activation in Great Britain and Ireland across brands including Coca-Cola, Glacéau Smartwater, Schweppes and Fuze Tea.

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    Campaign (22 Nov 2018)

    Coke retains MediaCom for £50m UK media

    COCA-COLA has retained MEDIACOM as its Great Britain and Ireland media agency following a competitive pitch. The agency beat companies from Dentsu Aegis Network, Interpublic Group and Publicis Group to retain the business which is worth £50m.

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