• News (86)
    The Grocer (09 May 2018)

    WKD launches first canned pre-mix cocktails

    WKD has launched three pre-mixed cocktails in a can. The flavours are Cheeky V (port, WKD blue and lemonade), Passionista (rum, passion fruit and lemonade) and Oh Schnapp (peach schnapps, berry and orange). The products have launched in TESCO and will be backed by social media featuring teaser trailers, consumer competitions and POS materials.

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    Talking Retail (05 Jul 2017)

    WKD launches interactive summer campaign

    WKD is aiming to reach two million 18 to 24-year-old consumers with the launch of a new multi-platform interactive campaign. ‘WKD for the Now’ will host an interactive social hub at music festivals, such as Made in Leeds (1 July) and 2000trees (6-8 July) and will consist of a glitter station, a VIP garden terrace, an exclusive VIP WKD bar and DJ booth, and a 'WKD Spot' where consumers can perform songs. Advertising posters, POS materials for retailers, and DJ-led social media programmes will support the hub’s launch.

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