• News (12)
    The Drum (19 Dec 2018)

    Betway personifies the notion of 'having a hunch' with charismatic, sports-mad mascot

    BETWAY has released its first campaign from SAATCHI & SAATCHI since appointing the agency in August. The ad features a betting fan's personified hunch which tells him which players he thinks will win. It plays on the idea that a similar 'Hunch' exists in every sports better's brain and encourages them to heed it. Three 30-second executions will roll out to TV accompanied by social, display, radio and print activity.

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    Exclusive (29 Nov 2018)

    BETWAY has appointed Darío García to the position of senior brand manager.