• News (8)
    Campaign (01 Jun 2018)

    Betway name four agencies pitching for £30m ad account

    BETWAY has revealed the four agencies that will pitch for its £30m ad account. LEAGAS DELANEY, MCCANN, SAATCHI & SAATCHI and TBWA\LONDON are all in the running. Incumbent ABOVE & BEYOND is not repitching.

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    Campaign (19 Mar 2018)

    OMD strikes it lucky with £30m Betway win

    OMD has been appointed to BETWAY's UK media account following a competitive pitch. Four agencies were involved in the pitch process. STARCOM is the incumbent. The account move comes as Betway kicks off a review of its creative account, ending its relationship with incumbent ABOVE+BEYOND, and prepares for the 2019 launch of a global campaign to support the brand's growth into new markets. 

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