• News (13)
    SportsPro (29 May 2019)

    West Ham sign ‘record’ Betway extension

    WEST HAM UNITED has extended its shirt sponsorship deal with BETWAY until 2025. The deal has been described as a 'record' for the football club with the extension worth £10m a season. Betway has been West Ham's principal partner since February 2015.

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    The Drum (19 Dec 2018)

    Betway personifies the notion of 'having a hunch' with charismatic, sports-mad mascot

    BETWAY has released its first campaign from SAATCHI & SAATCHI since appointing the agency in August. The ad features a betting fan's personified hunch which tells him which players he thinks will win. It plays on the idea that a similar 'Hunch' exists in every sports better's brain and encourages them to heed it. Three 30-second executions will roll out to TV accompanied by social, display, radio and print activity.

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