• News (42)
    Campaign (08 Aug 2017)

    Taylors of Harrogate focuses on 'extraordinary flavour' for rebrand

    TAYLORS OF HARROGATE has introduced an evolved logo and vibrant new packaging designs across its tea and coffee range that focuses on the Taylors’ ‘extraordinary flavour'. Artists illustrated the designs for the brand’s three core tea and coffee ranges and were tasked with reflecting Taylors’ key values of craftmanship and creativity. Global creative agency Pearlfisher assisted in the creation of the new brand position.

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    Campaign (02 Mar 2017)

    Yorkshire Tea enlists celebs in biggest-ever campaign

    YORKSHIRE TEA is set to introduce a £7m campaign showing celebrities born in Yorkshire working at the brand's factory. The first campaign for LUCKY GENERALS is the brand's biggest-ever marketing push and includes three 30-second ads. The first sees Olympic triathletes Alistair and Jonny Brownlee jump from a small pond, cycle up to the factory, and finally power walk through to the brand's offices in order to deliver important packages. Another ad sees a PA put a caller on hold with Kaiser Chiefs providing live hold music while the third ad sees Sir Michael Parkinson conduct job interviews. The spots will launch during this Saturday's episode of The Voice on ITV. Social, PR and digital will support the campaign. GOODSTUFF handled media planning and buying.

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