• News (41)
    Campaign (02 Mar 2017)

    Yorkshire Tea enlists celebs in biggest-ever campaign

    YORKSHIRE TEA is set to introduce a £7m campaign showing celebrities born in Yorkshire working at the brand's factory. The first campaign for LUCKY GENERALS is the brand's biggest-ever marketing push and includes three 30-second ads. The first sees Olympic triathletes Alistair and Jonny Brownlee jump from a small pond, cycle up to the factory, and finally power walk through to the brand's offices in order to deliver important packages. Another ad sees a PA put a caller on hold with Kaiser Chiefs providing live hold music while the third ad sees Sir Michael Parkinson conduct job interviews. The spots will launch during this Saturday's episode of The Voice on ITV. Social, PR and digital will support the campaign. GOODSTUFF handled media planning and buying.

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    Talking Retail (23 Feb 2017)

    Taylors of Harrogate expands coffee range

    TAYLORS OF HARROGATE is set to launch a new range of six premium coffees. Cacao Superior from Colombia, Rare Blossom from Ethiopia and Praline Special from Brazil will launch in 227g packs this March while a further three packs will launch in July. Taylors has designed a new logo and packaging for the new single origin coffees while other coffee and tea products will receive their own face-lifts by August.

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