• News (46)
    Campaign (03 Jul 2019)

    Yorkshire Tea "Where everything's done proper" by Lucky Generals

    YORKSHIRE TEA has signed up fellow Yorkshiremen Sean Bean and Dynamo to star in its latest campaign. Positioning the brand under the slogan 'Where everything's done proper', one spot sees Bean giving Yorkshire Tea staff a passionate, motivational speech whilst brandishing a presentation pointer like a sword, while the other sees Dynamo levitating through a Yorkshire Tea warehouse to pass down produce for a colleague. The work was created by LUCKY GENERALS while GOODSTUFF handled media. 

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    Campaign (23 Oct 2018)

    Yorkshire Tea "Yorkshire tree" by Lucky Generals and Goodstuff

    YORKSHIRE TEA has released an augmented reality experience to educate families with young children about environmental sustainability and the vital role of trees. LUCKY GENERALS and GOODSTUFF used Zappar's AR platform ZapWorks to create the experience. Users can access interactive challenges when scanning full-page print ads using the camera feature on Shazam. The campaign is part of Yorkshire Tea's five-year pledge to plant one million trees across the UK and Kenya.

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