• News (16)
    Campaign (08 Aug 2018)

    Benefit Cosmetics celebrates female accomplishments with large murals

    BENEFIT COSMETICS is working with artist Alice Skinner for a series of murals celebrating women's accomplishments. The artwork will measure 23 by 52 feet and will be shown as a work in progress to encourage women to contribute to the murals themselves. They will be able to add motivational messages or a star to represent someone who inspired them. The activation will run in London and Brighton on 29 August and 5 September respectively, with the finished artworks available to view for a few weeks after their completion.

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    Campaign (02 Jul 2018)

    How Benefit is using the wellness trend in its latest experience

    BENEFIT has created a new activation called the Hello Happy House. The pop-up featured four areas which included a glitter shower, a relaxation room, a 'jump for joy' room with an inflatable mattress, and a room with funfair games to promote everyday happiness and wellbeing. It was intended to tap into the growing wellness market. It ran on 29 and 30 June in London to coincide with the launch of a new Benefit foundation, Hello Happy.

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