• News (19)
    The Drum (15 Feb 2019)

    Benefit sets up its own influencer ‘hub’ as it ups investment

    BENEFIT has created an in-house influencer agency to ensure better return-on-investment and closer oversight of its spend. The agency is also intended to bring its marketing team and the 500 digital influencers it works with closer together. Influencer work was previously handled by the digital and PR teams: the agency, led by senior PR & influencer manager Annie Harrison, will work independently of but closely with both. The agency model is being tested out in the UK before roll out to other markets.

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    Campaign (04 Jan 2019)

    Cadbury Creme Egg hacks other brands' ads for return of hunting season

    CADBURY CREME EGG will revive its White Creme Egg hunting campaign for the 2019 Easter season. The chocolate brand will hack the social media profiles, websites and billboards of fellow advertisers such as BENEFIT COSMETICS with a hidden White Creme Egg placed somewhere in their ads. ELVIS and GOLIN worked with Mondelez on the campaign. It will cover TV, print, out-of-home, digital and social channels, and also includes PR and media partnerships and in-store activations.

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