• News (11)
    The Drum (01 May 2018)

    Beko, FC Barcelona and Unicef introduce 'Eat Like a Pro' to raise awareness about child obesity

    BEKO has partnered with FC Barcelona and Unicef to roll out a new campaign raising awareness of child obesity. 'Eat Like a Pro' aims to raise €1m (£878,810) for Unicef, with Beko pledging to donate €1 for every post shared on social media which engages with the campaign and shares healthy eating habits. It will also replace its brand advertising on FC Barcelona kits with Eat Like A Pro promotion during a match on 6 May. The campaign is focusing on the estimated 23% of children in Latin America who are overweight or obese. 

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    Campaign (08 Sep 2016)

    Beko "Discover tomorrow's connected home" by R/GA London and Istanbul

    BEKO has released a new ad portraying its vision for a connected future. ‘Discover Tomorrow’s Connected Home’ is shot from the point of view of a small boy who discovers his home’s appliances have magical powers. The boy is seen pointing a "wand" at blinds to make them open on command and opening doors without touching a thing. R/GA LONDON created the three-and-a-half-minute film which ends by encouraging viewers to visit the Tomorrow’s Home website to place pre-orders.

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