• News (12)
    Campaign (10 Apr 2019)

    New marketing director at Beko

    BEKO has appointed KP SNACKS' head of marketing Vijay Bhardwaj to the role of marketing director. 

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    The Drum (01 May 2018)

    Beko, FC Barcelona and Unicef introduce 'Eat Like a Pro' to raise awareness about child obesity

    BEKO has partnered with FC Barcelona and Unicef to roll out a new campaign raising awareness of child obesity. 'Eat Like a Pro' aims to raise €1m (£878,810) for Unicef, with Beko pledging to donate €1 for every post shared on social media which engages with the campaign and shares healthy eating habits. It will also replace its brand advertising on FC Barcelona kits with Eat Like A Pro promotion during a match on 6 May. The campaign is focusing on the estimated 23% of children in Latin America who are overweight or obese. 

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