• News (13)
    Campaign (04 Apr 2018)

    Beats by Dre takes over London landmarks with Anthony Joshua projections

    BEATS BY DR DRE has rolled out an eye-catching outdoor campaign in London. It projected images of boxer Anthony Joshua on County Hall ahead of his match against Joseph Parker, which takes place on Saturday, as part of the 'Above the noise' campaign. The LONDON EYE was lit up and music was played to add to the show. It was created by HAVAS MEDIA in conjunction with Ad City and Projection Artworks. 

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    The Drum (29 Aug 2017)

    Beats by Dre rolls out 'Dedicated' ad featuring Conor McGregor ahead of the 'Money Fight'

    BEATS BY DRE released a new ad featuring mixed martial arts superstar Conor McGregor prior to his boxing showdown with undefeated boxer Floyd Mayweather. The three-minute plus ad, titled ‘Dedicated’, pays homage to McGregor’s home city of Dublin and utilises the parallel storytelling technique of alluding to the fact that any young Irish boy could be the next McGregor if they work and try hard enough.

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