• News (41)
    PR Week (11 Dec 2019)

    Public affairs heavyweight switches from Bayer to MSD

    MSD has appointed Jo Bullen to the role of executive director of external affairs for the UK. Bullen was previously the head of public and government affairs at BAYER. She replaces Jessica Fine and will report to managing director David Peacock.

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    Campaign (19 Nov 2019)

    MullenLowe Group wins global Bayer ad business

    BAYER has named MULLENLOWE GROUP as its global agency partner following a competitive pitch against an Omnicom team which included ADAM&EVE/DDB. The agency will oversee brand and digital strategy and creative development for Bepanthen, Berocca, Canesten, Elevit, Iberogast, Redoxon, Rennie and Supradyn from January, as well as integrated campaigns, digital and content for Bayer Consumer Health products across EMEA. The global account will be led from the UK and JWT is the incumbent. Omnicom's BBDO will continue to work on brands including Aspirin, Aleve and Claritin.

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