• News (39)
    Campaign (15 Oct 2019)

    Battersea "Rescue is our favourite breed" by FCB Inferno

    BATTERSEA DOGS & CATS HOME has launched a new campaign running under the hashtag '#RescueIsMyFavouriteBreed'. A 60-second spot, created by FCB INFERNO, features a host of rescue animals and highlights their unique and endearing qualities. It is set to The Black Keys' track 'Howlin' for You' and win air on CHANNEL FOUR. The TV ad will be supported by a national media campaign and OOH activity. The campaign follows its decision to remove breed as a filter type on its online search. 

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    Campaign (19 Sep 2019)

    Battersea Dogs & Cats Home appoints new agency for media buying

    BATTERSEA DOGS & CATS HOME has appointed MEDIALAB to handle its media buying account after a tender process. The charity has consolidated all fundraising direct response offline media buying into one account. Medialab beat incumbent agencies EDIT, JOHN AYLING & ASSOCIATES and MI MEDIA.

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