• News (5)
    Campaign (16 Oct 2015)

    MINDSHARE has been appointed as GENERAL MILLS’ global media planning and buying agency outside the US. The agency will manage the Yoplait business in Europe and General Mills’ media in Europe, Asia and Pacific. The UK incumbent was UM London. GREY is the lead creative agency for the Betty Crocker, Green Giant, Jus-Rol and Nature Valley brands.

    Campaign (16 Oct 2015)

    BASF has appointed BLUE 449 to manage its media planning and buying account. The pitch included incumbent UM and CARAT. Blue 449 will handle the paid-for media for a major corporate image campaign which will run in the UK, China, France, India, Spain and US.