• News (308)
    Campaign (04 Aug 2017)

    Barclays review result due soon

    BARCLAYS is expected to reveal the result of its global media review over the next few weeks. MAXUS is the incumbent. 

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    Nielsen (19 Jul 2017)

    Spend Analysis

    COMPARETHEMARKET.COM owner BGL group was once again the second highest spending finance company at £17m, upping spend by 22% year on year. The comparison site began promoting its Meerkat Movies 2-4-1 offer in March and upped its investment in TV sponsorship, which involved a tie up with ITV’s Coronation Street. BARCLAYS also remained in third place as it upped its Q1 spend year on year by 34% to £13m. Barclays spent less on TV and direct mail, whilst increasing spend on digital, outdoor, radio and press year on year.

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