• News (71)
    Campaign (13 Nov 2018)

    Lloyds Banking Group to award £80m account to MediaCom

    MEDIACOM has picked up the media planning and buying business for all Lloyds Banking Group brands. HALIFAX, LLOYDS BANK, BANK OF SCOTLAND, SCOTTISH WIDOWS and MBNA all move from incumbent MINDSHARE. The switch to MediaCom follows a statutory review. It has won the business on a three-year contract.

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    Campaign (06 Sep 2018)

    Lloyds reviews £80m media account as Group M retires Greenhouse

    LLOYDS has announced a review of its £80m media planning and buying account. Its current dedicated media agency Greenhouse Group is set to be dissolved. The banking group is understood to have asked MEDIACOM and MINDSHARE to pitch because it favours a more conventional agency-client relationship. WAVEMAKER is unable to pitch for Lloyds because it is NATIONWIDE's media agency. The review includes the media for all Lloyds Banking Group brands including Lloyds Bank, HALIFAX, BANK OF SCOTLAND, SCOTTISH WIDOWS and MBNA.

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