• News (10)
    Marketing Communication News (02 Nov 2018)

    Bally targets Chinese and Russian travellers with hyper targeted “travel corridor” ad campaign

    BALLY is hoping to draw in Chinese and Russian travellers on their way to London with its new targeted campaign. It collaborated with BRITISH AIRWAYS on the campaign so that it could provide localised advertising when customers book their flights, followed by sponsorship advertising on printed boarding passes for those travelling from Shanghai, Beijing and Moscow airports. British Ariways' in-flight magazine for China to London flights will also feature a Bally ad. PSI and ZENITH devised the campaign.

    Read Full Article

    Exclusive (22 May 2015)

    BALLY has promoted Christian Vigoni to marketing and sales operations senior manager EMEA.