• News (378)
    The Drum (12 Jul 2018)

    Bacardi forms plastic partnership with Lonely Whale

    BACARDI has partnered with ocean charity Lonely Whale to campaign for the removal of one billion plastic single-use plastic straws from circulation by 2020. The drinks company is aiming to eliminate their use of plastic straws and develop recyclable and biodegradable alternatives. Bacardi and Lonely Whale are collaborating to launch #TheFutureDoesntSuck campaign to persuade consumers and businesses to say no to single-use plastics.

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    Campaign (11 Jun 2018)

    Bacardi "Do what moves you" by AMV BBDO

    BACARDI has revealed its new integrated campaign created by AMV BBDO. Digital outdoor ads have been placed in key cities and on university campuses, and the drinks giant is also teaming up with SPOTIFY to create customised playlists. TV ads will also be rolling out later this year. The campaign is themed around self-expression and is targeted at 18-25 year olds.

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