• News (3)
    Campaign (03 Aug 2018)

    Babylon Health in hunt for new agency

    BABYLON HEALTH has launched a review of its advertising account after splitting from OGILVY UK. The healthcare service is approaching agencies including VCCP as part of a pitch process. The review will be assisted by AAR.

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    Campaign (12 Jan 2017)

    Babylon "Don't ask the internet. Ask a real doctor" by Ogilvy & Mather London

    BABYLON has released a new campaign encouraging sick people to see a doctor instead of stressing themselves out with diagnoses provided by Google. The ‘Cyberchondria’ campaign by OGILVY & MATHER spans outdoor, press & digital, and shows a simple health symptom typed into a Google style search bar with far more serious, and unlikely, causes listed below. For example, one bus shelter ad contains a search for ‘sore throat’ with ‘cough’, ‘swine flu’, ‘esophageal rupture’ and ‘your wife is cheating on you’ returned as the top hits.

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