• News (6)
    Campaign (05 Nov 2018)

    Healthcare app Babylon launches vibrant campaign after appointing Karmarama

    BABYLON HEALTHCARE has appointed KARMARAMA to its advertising account and has rolled out the agency's first campaign for the business. It plays on the urgency of getting better and promotes the immediate access which Babylon provides. Ads are rolling out to INSTAGRAM, FACEBOOK, and out-of-home sites in London. PHD MEDIA handled media.

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    The Drum (03 Oct 2018)

    Digital health startup Babylon hit by ASA bans over 'misleading' tube posters

    THE ADVERTISING STANDARDS AUTHORITY has slammed BABYLON for inaccurate claims about its GP At Hand app. The investigation followed complaints by a GP about ads for the app which appeared on FACEBOOK and LONDON UNDERGROUND. The adverts told consumers that they could access a GP for free 24/7 by using the app, which offers video appointments, but failed to mention that they would have to leave their current GP in order to access the service. It is also only available at five GP surgeries in London. The ASA ordered that the campaign must not appear again in its current form.

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