• News (83)
    Campaign (10 Mar 2017)

    Life after 50 is sex, adventure and martial arts in debut SunLife TV campaign

    SUNLIFE has rolled out its first above-the-line campaign directed at people over 50. 'Welcome to Life After 50' by MOTHER shows a range of 50+ characters defying stereotypes of their age group. The campaign comes off the back of research showing over 50s felt younger than their age, were passionate about travel and being active and were busier than ever. The 30-second ad will launch during Ant & Dec's Saturday Night Takeaway on ITV. Radio, press, social media and digital will support the work.

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    The Drum (01 Jul 2016)

    SunLife announced as headline partner at the Mirror’s Money Matters pop-up

    SUNLIFE will sponsor the DAILY MIRROR’s Money Matters pop-up event in Newcastle and Liverpool. The event offers family-based activities in financial topics from forward planning to budgeting. SunLife will also sponsor a series of financial tips and content in Trinity Mirror’s national titles and region titles, such as the Liverpool Echo and Newcastle Chronical.

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