• News (84)
    PR Week (01 Aug 2017)

    AXA reviews UK comms and marketing agency briefs

    AXA is reviewing its communications and marketing agency accounts in the UK, in a review that will include PR and public affairs accounts; briefs for creative and digital; content and social media; and digital operations, which consists of customer analytics and customer experience. Appointments are expected by the end of the year, although AXA’s media buying agency HAVAS and its lead creative agency FALLON are not included in the review.

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    Campaign (10 Mar 2017)

    Life after 50 is sex, adventure and martial arts in debut SunLife TV campaign

    SUNLIFE has rolled out its first above-the-line campaign directed at people over 50. 'Welcome to Life After 50' by MOTHER shows a range of 50+ characters defying stereotypes of their age group. The campaign comes off the back of research showing over 50s felt younger than their age, were passionate about travel and being active and were busier than ever. The 30-second ad will launch during Ant & Dec's Saturday Night Takeaway on ITV. Radio, press, social media and digital will support the work.

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