• News (128)
    Campaign (02 Mar 2017)

    AA Charitable Trust 'Designated Driver' by Adam&Eve/DDB

    THE AA has teamed up with the DEPARTMENT FOR TRANSPORT in a major push to put a stop to texting whilst driving. Running under the government's 'Think!' initiative, the 60-second spot by ADAM&EVE/DDB sees a woman picking up her inebriated partner from the pub. As she begins to text whilst behind the wheel, her drunken partner, in shock at her behavior, suggests he should drive instead. The statistic that crashes are twice as likely when texting as they are when drink-driving then appears on screen. The ad ends with the statement, 'You wouldn't drink and drive. Don't text and drive'. Media for the campaign was handled by CARAT.

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    The Drum (30 Nov 2016)

    Carat UK takes over the AA's £12m media account from Starcom

    CARAT has been appointed to handle media for THE AUTOMOBILE ASSOCIATION following a competitive pitch. The £12m account will move from STARCOM immediately.

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