• News (157)
    AM Online (11 Oct 2019)

    The AA and AX partner for accident aftercare initiative

    AA has partnered with AX who will provide mobility options to members of the brands breakdown service. AX will also support plans to utilise its end-to-end capabilities in the insurance and breakdown sectors. AX will begin to support AA members this month and will also have access to its data, which will inform their customer service. 

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    The Drum (02 Jul 2019)

    Red Dwarf crew receives planet-side breakdown cover from the AA

    THE AA has launched a 60-second TV spot starring the cast of cult sci-fi sitcom Red Dwarf. The ad sees the Lister, Cat, Kryten and Rimmer panicking as their spaceship breaks down in a desolate alien world. After running through a series of ridiculous rescue options, Lister summons the AA by tapping his app. The ad premiered on ITV and media was handled by GOODSTUFF

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