• News (145)
    Campaign (25 Jan 2018)

    The AA picks 383 Project

    THE AA has appointed 383 PROJECT as its retained experience design partner, tasking the agency with developing the brand's experience strategy and overseeing digital platform management. 

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    Campaign (20 Dec 2017)

    AA Charitable Trust and FIA Foundation "Make it home for Christmas" by M&C Saatchi

    THE AA CHARITABLE TRUST and FIA Foundation has enlisted the help of M&C SAATCHI to create a new campaign that raises awareness of the dangers of texting whilst driving this Christmas. A short film set to the song 'I'll be Home Christmas' documents the sweet text conversation between a father and daughter as she wishes he'd come home soon to celebrate Christmas. However, the tale ends tragically as, at the end of the ad, we see the girl grieving over her father's roadside memorial, alluding to the scenario that he was killed in a car crash caused by texting whilst driving. 

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