• News (77)
    Other (13 Feb 2019)

    Aunt Bessie's promotes Hannah Haas to head of marketing

    AUNT BESSIE's has promoted Hannah Haas to the role of head of marketing.

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    Convenience Store (01 Nov 2018)

    Aunt Bessie's reveals biggest ever marketing campaign

    AUNT BESSIE'S has kicked off a new brand proposition with a £5m campaign, its biggest ever investment into advertising. The TV spot was released on 25 October. It shows a commuter racing home - first running, then cycling, then riding a horse - to make Aunt Bessie's Yorkshire puddings for dinner. The campaign aims to show consumers that a roast dinner is much easier to make with Aunt Bessie's products.

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