• News (76)
    Convenience Store (01 Nov 2018)

    Aunt Bessie's reveals biggest ever marketing campaign

    AUNT BESSIE'S has kicked off a new brand proposition with a £5m campaign, its biggest ever investment into advertising. The TV spot was released on 25 October. It shows a commuter racing home - first running, then cycling, then riding a horse - to make Aunt Bessie's Yorkshire puddings for dinner. The campaign aims to show consumers that a roast dinner is much easier to make with Aunt Bessie's products.

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    The Grocer (19 Oct 2018)

    Aunt Bessie's introduces Melt in the Middle puds

    AUNT BESSIE'S has rolled out its first new product since being acquired by Nomad Foods earlier this year. Its Melt in the Middle pudding is available in Belgian chocolate chip and salted caramel variants.

     

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