• News (28)
    Campaign (26 Sep 2017)

    Asics names Saatchi & Saatchi as global ad agency

    ASICS has appointed SAATCHI & SAATCHI as its global creative agency. The account will be handled from the agency's offices in Los Angeles and Tokyo.

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    The Drum (08 Aug 2017)

    Asics: I Move London by Edelman & Unit9

    ASICS has released a new global brand message, identity and integrated brand activation. The marketing drive titled 'Move Me' is the most significant drive undertaken by the brand in the last 25 years. '#IMoveLondon' by EDELMAN seeks to promote the brand's sponsorship of the 2017 IAAF World Championships in London and consists of a series of films hoping to inspire Londoners to try out a new sport or activity in order to be more active. The campaign spans influencer engagement, OOH, social media, digital content, paid media, CRM, campaign website and experiential activations.

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