• News (30)
    Campaign (08 Jun 2018)

    Asics creates running track experience to show importance of mental strength

    ASICS has created a running track to 'train the mind' and encourage runners to focus. The 'Asics blackout track' was created by EDELMAN and has been designed to remove all distractions including tech, music, scenery and a finish line, with the only support coming from its latest shoe, the Gel-Kayano 25. The running track features a series of events including a '10k mental marathon' designed to show that you need the strongest mind, not legs, to complete the distance.

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    Campaign (31 May 2018)

    Asics ties up with Disney-Pixar for Incredibles 2 fitness push

    ASICS has collaborated with DISNEY on a limited edition range of shoes to help promote the upcoming Incredibles 2 movie. Building on Asics' 'I move me' campaign, the work will encourage family fitness through digital, in-store and video activity this summer. A series of films running under the strapline 'Asics FrontRunners' will star the Incredibles characters and call on families to get active.  

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