• News (127)
    The Grocer (17 Oct 2018)

    Asahi UK to launch alcohol-free Peroni Libera lager

    ASAHI will roll out a non-alcoholic version of its Peroni lager. Peroni Libera will launch in March next year. It follows on from the success of other drinks products catering to alternative diets, such as its gluten-free beer which hit UK shelves in 2017.

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    Convenience Store (30 Apr 2018)

    Asahi hosts ‘Remastered by Japan’ campaign

    ASAHI has unveiled a new campaign running in outdoor and online channels. 'Remastered by Japan' outdoor ads have been placed across London with nationwide social media advertising. It has also announced several new partnerships, becoming the official beer partner of SECRET CINEMA Presents Blade Runner which will include 80 live events in the summer, taking the place of lead beer at the London Somnai event, and partnering with ARCADIA, SOMERSET HOUSE, and Film 4 for various other events in the summer.

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