• News (20)
    Prolific North (13 Feb 2018)

    Smoking Gun on board for national bus brief

    ARRIVA has awarded Smoking Gun a national PR brief. The agency will handle media relations and lead on national campaigns across UK regions, plus oversee crisis management, stakeholder relations and communications strategies. 

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    PR Week (13 Dec 2017)

    Kiss FM radio stars lend weight to DfT drink drive campaign aimed at young adults

    THE DEPARTMENT FOR TRANSPORT has teamed up with Kiss FM duo Ricky Haywood Williams and Melvin Odoom for its THINK! Christmas anti-drink driving campaign 'Mates don't let mates drink drive'. The presenters will front videos for Kiss FM's TWITTER and INSTAGRAM accounts urging young adults to encourage their friends to avoid getting behind the wheel after drinking. THINK! is targeting Kiss FM's core audience of 15-34-year-olds after their research found the Kiss FM audience is almost a third more likely than the average person to enjoy a night out in a pub. LADbible will also be creating videos for its social-media channels. The campaign launched on 7 December and has been shared across social media, while a radio ad will run in England and Wales. THINK! has also teamed up ARRIVA BUSES which is offering free bus journeys to home or work the morning after a night out, and BUDWEISER which is launching an alcohol-free beer for the campaign, which runs until 1 January.

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