• News (306)
    The Grocer (07 Jul 2017)

    Arla Foods repositions flagship Organic Farm Milk as Free Range

    ARLA FOODS has rebranded its flagship organic milk to promote its free range credentials. Arla Organic Free Range Milk will be supported by a £5m marketing campaign set to include in-store, digital and PR activity. The brand wants to help consumers learn about the many benefits of organic milk and promote the fact its cows spend an average of 200 days outside a year. 

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    Campaign (05 Jul 2017)

    Creature creates ‘Switched On’ for Anchor

    ANCHOR BUTTER’S latest ad sees the return of animated creatures the Hugglers as part of a £4.5m campaign to promote the brand’s “real butter” character. The 30-second spot, created by CREATURE, sees a young brother and sister laughing behind their grandmother’s back, only to get their comeuppance when the siblings are caught out by the family’s new voice-recognition system. Anchor has also unveiled a new look logo to highlight the brand’s Britishness.

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