• News (326)
    Exclusive (01 Feb 2019)

    ARLA FOODS has promoted Julian Merritt to the role of senior category & brand manager, drinks and new ventures.

    The Drum (18 Jan 2019)

    Arla in-houses creative and media but promises there's still room for agencies

    ARLA has appointed ACCENTURE INTERACTIVE and KARMARAMA as its lead global digital agency while also bringing its media and creative business in-house. Named 'The Barn', the in-house team will based close to Arla's head office in Sønderhøj, Denmark and is being led by global head of digital marketing and innovation Thomas Heilskov. Over the next 12 months Heilskov wants it to expand into the UK and Dubai. For the time being The Barn will only handle Arla's biggest brands: Lurpak, Castello and Anchor. WIEDEN & KENNEDY currently handles the global Lurpak advertising account, MOTHER and LEO BURNETT manage creative and digital respectively for Castello and WCRS handles the Anchor creative. CARAT handles media for the entire group of brands.

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