• News (206)
    PR Week (18 Apr 2017)

    Lidl and W part ways as supermarket looks to bag new agency

    LIDL will no longer receive PR services from W COMMUNICATIONS as the supermarket and agency have agreed to part company from July. Appointed in February 2016, W’s brief included press office, consumer and corporate communications and CSR. It is understood W’s work with ARGOS, acquired by rival supermarket SAINSBURY’S last year, was a factor in the agency’s decision to walk away from the account. Lidl is understood to be in the process of appointing a new agency.

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    Campaign (13 Apr 2017)

    Sainsbury's opens 50th Argos Digital in a supermarket

    SAINSBURY'S has opened the doors of its 50th ARGOS Digital store, setting itself on course to open a further 250 such stores inside its supermarkets in the next three years. Argos will also change 60 of its existing stores into a digital format, allowing customers to buy or reserve products. 

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