• News (245)
    Campaign (12 Nov 2019)

    Piccadilly Lights to raise awareness of 'purple pound'

    ARGOS and SAINSBURY'S are among brands showing their support of '#PurpleTuesday', a day designed to raise awareness of the accessibility issues faced by disable people. The retailers are trialling 'Sunflower Hour', a designated time their stores will have a calmer environment. They will also offer sunflower lanyards to those who might require extra assistance. Additionally, an ad ran on London's Piccadilly Lights highlighting the key facts of the 'purple pound' such as the fact that disabled people and their families have a spending power of £249bn but less than 10% of businesses consider disability in their strategic planning. The RNIB has called on advertisers to include audio description in their ads, something that PROCTER & GAMBLE, ASDA and M&S have committed to. 

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    Campaign (01 Nov 2019)

    Argos "The book of dreams" by The & Partnership London

    ARGOS has launched its Christmas ad featuring a father and daughter taking part in an epic rock concert. Created by THE&PARTNERSHIP, the three-minute spot begins with the dad seeing his daughter had circled a junior drum kit in the Argos catalogue. The gift suddenly appears right in front of him and the man begins the play, set to the 1985 song Don't You (Forget About Me) by Simple Minds. His daughter appears and he invites her to join on a second set of drums, finally ending with their home turning into a full live show, complete with a cheering crowd. PHD handled media for the campaign.

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