• News (219)
    Campaign (13 Nov 2017)

    Sainsbury's rolls out Smart Shops amid slowdown in grocery sales

    SAINSBURY'S has announced it will be launching 45 Smart Shops by mid-November in an attempt to cut £500m in costs and compete with ALDI and LIDL. Smart Shop enables customers to scan their items, make lists and pay using their handset or mobile phone at a checkout. Profits were down 9% to £251m for the first six months on 2017 due to wage cost inflation, guided price investment and losses through ARGOS, however, online grocery shopping and convenience sales grew by 7% and 8% respectively.

    Read Full Article

    PR Week (03 Nov 2017)

    Argos launches fast-paced Christmas campaign packed with elves, super sleighs and a unique competition for kids

    ARGOS updates the traditional image of the North Pole Christmas toy factory in its festive campaign. A 60-second spot takes a look inside the high-tech operation ran by human-sized elves, capturing the moment a female elf spots a toy which is about to miss its flight to a child's home on a super-powered sleigh and her determination to make sure it gets there on time. Children will have the chance to appear in special versions of the ad if their parents submit of photo of them to Argos' FACEBOOK and TWITTER channels under the hashtag '#ReadyForTakeOff'. Those children who do not appear in the spots, can appear in their own personalised social media version of the film which can be shared online.The campaign made its debut during ITV's Emmerdale and CHANNEL FOUR's Gogglebox on 3 Nov. Created by CHI & PARTNERS, the ad promotes the retailer's Fast Track same-day delivery service. HOPE & GLORY is handling PR for the campaign. 

    Read Full Article