• News (448)
    The Drum (20 May 2019)

    Apple goes ‘Behind the Music’ with its star-studded Mac ad

    APPLE has launched an ad featuring both up-and-coming and established music stars for its ‘Behind the Mac’ campaign. Set to 'What We Do' by Swindle, Rider Shafique, D Double E, Daley and P Money, the ad pays homage to Mac as a creative device for musicians and celebrates Britain's vibrant music scene. The film was created by TBWA Media Arts Lab and titled ‘Behind the Music. Behind the Mac,’ is the latest addition to its global campaign. 

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    Campaign (18 Apr 2019)

    Apple "Don't mess with Mother"

    APPLE has released the latest ad as part of its 'Shot on iPhone' campaign, showing off the power of Mother Nature ahead of Earth Day on 22 April. Filmmakers Camp4 Collective captured the footage of Mother Earth on an iPhone XS from nine different countries, each showcasing a magnificent side of nature. The ad is set to the track 'Last Rites' by Megadeth, setting an edgy tone that emphasises the true power of Mother Earth.

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