• News (369)
    Campaign (20 Apr 2017)

    Apple to launch Search Ads in the UK

    APPLE has announced the addition of ads within the UK App Store's search function. The promoted apps will be marked by a blue background and will only appear in relevant user searches.

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    Campaign (08 Mar 2017)

    John Lewis rapped for 'unfair' Black Friday Apple Watch deal

    JOHN LEWIS has been called out by the ADVERTISING STANDARDS AUTHORITY for not listing a APPLE WATCH as available to purchase during a Black Friday weekend offer in November, despite the item being in stock. Although the retailer argued that the item was not listed to avoid risking orders being placed but unfulfilled, the ASA ruled that they had breached the rules on promotional marketing. 

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