• News (413)
    The Drum (23 Nov 2017)

    Apple’s Christmas ad is a New York ballet for the wireless headphone age

    APPLE has released its Christmas ad which sees a man and woman bump into each other on a snowy New York street and burst into a romantic lyrical dance whilst wearing the brand's wireless earphones. The spot is set to the Sam Smith song 'Palace' and runs under the strapline 'Move someone this holiday'. The couple featured are real dancers who met at an audition and are now married in real life. The ad launches in the UK on 25 November. 

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    Campaign (26 Oct 2017)

    Jay Hunt joins Apple to head up worldwide video creative

    APPLE has hired CHANNEL 4’s chief creative officer Jay Hunt to head up its worldwide video operations in a move designed to bolster its credentials in the online video streaming market. Hunt will take on the role of creative director, Europe, worldwide video in January 2018. She will be a key part of the international creative development team that reports to chief content officers and heads of worldwide video Zack Van Amburg and Jamie Erlicht.

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