• News (78)
    The Drum (16 Jul 2019)

    Co-op Bank starts trial of Good Loop’s ethical ad tech

    THE CO-OPERATIVE BANK is trialling ethical ad tech by Good Loop for its 'People with Purpose' campaign. The tech incentivises people to watch ads online by giving them the chance to 'unlock' a charity donation at the end of the video. Charities receive 50% of ad revenue, with the remainder going to the publisher and Good Loop as income. The ads will run on publications such as THE GUARDIAN, STYLIST and THE ECONOMIST, with charities including Center Point, REFUGE and AMNESTY INTERNATIONAL benefiting. Co-op Bank says that two-thirds of its customers are already likely to donate to charity. HEARTS & SCIENCE introduced the technology to Co-op. 

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    Prolific North (05 Apr 2019)

    Amnesty International appoints Middlesbrough agency

    AMNESTY INTERNATIONAL has appointed Big Bite to oversee a digital brief. The agency has been developing new core WordPress theme for the charity's web presence, allowing staff to create multiple websites while maintaining a singular identity across regions. 

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