• News (20)
    Campaign (20 Sep 2018)

    Alzheimer's Research UK "First breath" by AMV BBDO

    ALZHEIMER'S RESEARCH UK's most recent campaign aims to combat defeatism about Alzheimer's. The abstract spot starts with a baby swimming in an underwater world, before swimming towards a light and into the world. A voiceover asserts that, despite the fact that no-one has yet survived Alzheimer's, it is possible to find a cure. The spot was released ahead of World Alzheimer's Day on 21 September. It was created by AMV BDDO with OMD handling media.

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    The Drum (26 Mar 2018)

    Bryan Cranston and Alzheimer’s Research use an orange to debunk mistruths around dementia

    ALZHEIMER'S RESEARCH UK has rolled out a new campaign with actor Bryan Cranston to debunk myths about dementia. The two-minute ad explains that dementia is not a normal part of ageing, but is caused by disease, usually Alzheimer's. Using a blend of film, stop-motion, and CGI animation, an orange is used to demonstrate how Alzheimer's attacks brain cells which can sometimes lead to the brain losing up to 140g of weight - about the same weight as an orange. Viewers are encouraged to 'share the orange' and the knowledge that dementia and Alzheimer's can be fought with research.

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