• News (21)
    The Grocer (08 Feb 2019)

    Iceland invests £1m into Alzheimer’s Research UK

    ICELAND is investing £1m into ALZHEIMER'S RESEARCH UK in a partnership with the charity for 2019. It will also hold a charity fundraising week from 8 June, with in-store activities involving both staff and customers. The money donated to Alzheimer's Research will fund research searching for a cure, as well as raising awareness of the disease.

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    Campaign (20 Sep 2018)

    Alzheimer's Research UK "First breath" by AMV BBDO

    ALZHEIMER'S RESEARCH UK's most recent campaign aims to combat defeatism about Alzheimer's. The abstract spot starts with a baby swimming in an underwater world, before swimming towards a light and into the world. A voiceover asserts that, despite the fact that no-one has yet survived Alzheimer's, it is possible to find a cure. The spot was released ahead of World Alzheimer's Day on 21 September. It was created by AMV BDDO with OMD handling media.

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