• News (60)
    Travel Weekly (26 Oct 2018)

    Alton Towers ‘kids go free’ tweet ruled as misleading

    ALTON TOWERS has had a Tweet banned by the ASA that claimed that 'kids go free' on its short breaks. The Tweet, posted ahead of Easter, stated 'early access to selected rides and get your 2nd Day FREE in the Theme Park – all from just £55pp. Book before 15th April 2018'. The advertising watchdog received complaints that the post was misleading as the cheapest hotel stay was £80. 

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    The Grocer (30 Jul 2018)

    Coca-Cola offers 50% off Merlin attractions via plastic bottle returns

    COCA-COLA and MERLIN ENTERTAINMENTS have partnered to offer 50% off entry prices to Merlin attractions in exchange for used plastic drinks bottles in a bid to encourage recycling. Shoppers can deposit 500ml plastic bottles at on-site vending machines in ALTON TOWERS RESORT, THORPE PARK, CHESSINGTON WORLD OF ADVENTURES and LEGOLAND WINDSOR. The activation follows findings from Coca-Cola that 64% of UK consumers would recycle more often if they received instant rewards.

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