• News (131)
    Exclusive (14 Oct 2019)

    ALLIED BAKERIES has promoted Charlotte Peterson to the role of brand manager, Kingsmill.

    Talking Retail (08 Oct 2019)

    Kingsmill returns to TV screens with £2m campaign

    KINGSMILL has launched a campaign to support its 50/50 Vitamin Boost loaf as the ‘Bread with Super Baked In’. The campaign features two spots, one sees a slice of bread flying out of the toaster with a cape; the other sees that same slice dipping itself into an egg. The campaign has a £2m budget and began on 7 October. It will run for five weeks across TV and digital.

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