• News (41)
    The Drum (19 Feb 2018)

    Air New Zealand invites travellers on a social media #EmojiJourney

    AIR NEW ZEALAND has launched a new social media campaign to encourage holidayers to consider its home country as a travel destination. Rolled out on FACEBOOK and TWITTER under the hashtag #EmojiJourney, it's asking users to comment on their ideal holiday in New Zealand using only emojis. Participants are then sent a personalised interactive map with emojis highlighting the best tourist spots.

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    Campaign (28 Apr 2017)

    Karmarama wins two weeks free media for Air New Zealand push

    KARMARAMA has won the LONDON UNDERGROUND'S competition to find the best way to showcase the digital escalator format found in stations, which are celebrating their tenth anniversary this year. The agency's 'Better Way to Fly' campaign for AIR NEW ZEALAND uses the panels to simulate take-off and landing depending on which way the escalators are travelling. As the winner of the competition the campaign will be given two weeks of free media. 

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